The alternative of smoking

IQOS can be a less harmful alternative of smoking. It is important to highlight that IQOS product features are valid only when a HEETS stick is used with an IQOS device.

For users
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. * ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on

Visible differences
IQOS heat-not-burn uses real tobacco, yet produces no smoke.

For people around users
No smoke, less smell, IQOS has significantly less effect on the air around you than cigarettes.

Important information: IQOS is not risk-free.

IQOS product features with HEETS
IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

Discover the range of heated tobacco devices

IQOS device purchase
Find the nearest point from the 1500 National Tobacco Stores!
We provide a 2-week buyback guarantee (right of withdrawal) after product purchase.
More to discover with myIQOS
Care you can count on
Advanced support
We provide extra support from the beginning.
You can be informed directly about important information as an IQOS CLUB member.
Advanced guarantee
If you accidentally damage your IQOS device, we’ll replace it once for free.