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WHAT IS IQOS?

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

IS IQOS AN E-CIGARETTE?

IS IQOS AN E-CIGARETTE?

No. While they are both electronic devices, and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS from e-cigarettes: IQOS heats real tobacco, producing tobacco vapor.
Contrary to vaporizing an e-liquid, IQOS heats tobacco sticks to produce tobacco vapor.

THE DIFFERENCE BETWEEN USING IQOS AND CONTINUING SOMIKING CIGARETTES

HOW IQOS WORKS

A modern technology and science is the backbone of IQOS. Through IQOS HeatControl(™) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The taste of real tobacco – no combustion, no smoke, no ash.

IQOS HEATCONTROL™ TECHNOLOGY

IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The ceramic blade with gold and platinum heats the tobacco from the core. All this to ensure you get the taste of real tobacco. Through IQOS HeatControl™ Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.

Important information: IQOS is not risk-free.
*PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits establishing by existing air quality guidelines.