Heated tobacco

The alternative of conventional smoking.

The advanced alternatives to smoking that brings less risk to your health than continuing to smoke*. The latest IQOS ILUMA technology which is taking heated tobacco to the next level.

Important information: IQOS is not risk-free. It provides nicotine, which is addictive.

*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
Better choice
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes.*
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Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

True tobacco taste
Real tobacco taste with no fire, smoke and ash.
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Sensible differences
The majority of consumers find that IQOS ILUMA produces less smell during usage compared to previous generations of IQOS.*
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* Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

IQOS product features
IQOS is for all adult smokers who would otherwise continue to smoke or use other nicotine products. IQOS product features are valid only when you quit smoking cigarettes alongside.
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Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. See Important information.


IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. Do not use IQOS ILUMA and/or SMARTCORE STICKS™ with previous IQOS generations, as this may damage your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets. See Important information.

Heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ bladeless heating system
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IQOS HEATCONTROL™ bladed heating technology
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IQOS device purchase
Find the nearest point from the 2200 national tobacco stores!
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We provide 30-day buyback guarantee under certain conditions after product purchase in case of first IQOS ILUMA devices (14 days in case of IQOS ORIGINALS ONE).
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A man openingn an IQOS box.
More to discover with Extra services
Care you can count on.
Advanced support
We provide extra support from the beginning.
News
You can be informed directly about important information as an IQOS CLUB member.
Advanced guarantee
If you accidentally damage your IQOS device, we’ll replace it once for free. For more information see the Warranty page.
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adult smokers.