What is IQOS?

IQOS is such an electronical device, which is heating tobacco rather burning. IQOS is a better choice for those adult smokers who would otherwise continue to smoke.*


IQOS could be a less harmful alternative to smoking.
*Important information: IQOS is not risk-free and provides nicotine, which is addictive.

Advanced technology

IQOS heats tobacco instead of burning it, providing real taste of tobacco without the smoke.
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Compare IQOS devices


Advanced technology


All-in-one. Multiple consecutive uses.


Userfriendly design.

Less harmful chemicals

IQOS heats tobacco, without burning it thus emits 95% less harmful chemicals compared to cigarettes.* No smoke, no ash, no lingering smell.
Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com
IQOS product features with HEETS
IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

Accessories for IQOS

Accessories for IQOS devices can be purchased at the IQOS and accessories selling point found under the Store Locator menu.

IQOS science

IQOS has extensive and robust clinical evidence** showing that using IQOS presents less risk to your health than continuing to smoke.
Important information: IQOS is not risk-free and provides nicotine, which is addictive.
*** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.