What is IQOS?

IQOS is such an electronical device, which is heating tobacco rather than burning. Switching completely to IQOS is less harmful than continuing to smoke.*

Get to know IQOS ILUMA devices

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes.**
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
** “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

Most advanced IQOS device.

Intuitive by design, effortless and clean usage.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA and SMARTCORE STICKS™ with previous IQOS generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children and pets. See
IQOS logó
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Compare IQOS devices
New

IQOS ILUMA PRIME

The most advanced IQOS device.

New

IQOS ILUMA

Familiar design, new technology.

New

IQOS ILUMA ONE

All-in-one design.

IQOS product features
IQOS is for all adult smokers who would otherwise continue to smoke or use other nicotine products. IQOS product features are valid only when you quit smoking cigarettes alongside.
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. See Important information.


IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. Do not use IQOS ILUMA and/or SMARTCORE STICKS™ with previous IQOS generations, as this may damage your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets. See Important information.

IQOS ILUMA accessories

Find the nearest IQOS selling point, where you can purchase IQOS devices and accessories.