EU Data Act

Last updated: November 2025

Information about IQOS devices as connected products pursuant to the EU Regulation 2023/2854 of the European Parliament and of the Council of 13 December 2023 (the “EU Data Act”)

Device data

The types of data that IQOS devices are capable of generating continuously during their lifecycle (“Device Data”) are the following:

Product technical data, which may include technical information for example regarding battery use, error readings, heating duration and the number of times you clean your device;

Device usage data, which may include information related to the use of consumables (e.g. HEETS, TEREA, DELIA and/or LEVIA sticks) for example, the number of puffs you take, the number of experiences and the duration of these events.

The volume of Device Data that IQOS devices are capable of generating may vary based on various factors which include data types, type of events recorded (e.g., errors; heating experience), and device memory. For example, it is estimated that IQOS devices may generate approximately 140 bytes of data per heating experience.

Device Data is stored exclusively on the device firmware in log file format and is only transmitted – as an SQL database – to our servers if you choose to share it with us. The retention period for the data is described in the Privacy Notice (see the section “How long do we retain your data?”).

Device Data can be made available in PDF format upon your request, provided you choose to share the Device Data with us, for example via the IQOS application (available only for IQOS devices and only in certain countries) or during after-sales services (such as firmware updates). If you choose not to share the Device Data with us, we will not be able to provide the Device Data you requested. If you request the sharing of Device Data, you will receive it from us in a password-protected PDF format via email, so you will primarily need an email address, a computer, tablet, or smartphone to access it, and a program capable of opening PDF files to view the file.

How to contact us

If you wish to request access, retrieval or erasure of your Device Data, please submit your request to IQOS Customer Care by using one of the following contact methods: +36 80 888 222 / contact.hu@iqos.com.