Flavor Bans in the Tobacco Industry

Why can't I buy flavored heated tobacco sticks?

According to the directive prohibiting the marketing of flavored heated tobacco products, it is prohibited to market flavored heated tobacco sticks throughout the European Union, including Hungary. Due to the gradual introduction of the marketing ban, flavored tobacco sticks are still available in tobacco shops while stocks last.

Does this regulation mean that IQOS will be discontinued?

No. The regulation does not apply to IQOS devices, only the marketing of flavored tobacco sticks is prohibited in the European Union.

If you want to get information about available IQOS devices and sticks, log in or register on our website.

It is important to note that more than 20 variants of TEREA, DELIA, and LEVIA are still widely available.

Does the flavor ban also apply to non-tobacco sticks?

No, the flavor ban on heated tobacco products only applies to flavored tobacco sticks. If you want to get information about the availability of flavored sticks designed for IQOS devices, you can do so after logging in to the website. If you have not registered yet, registration is required to log in.

Where can I find more information about available flavored sticks?

You can get detailed information about available flavored sticks in tobacco shops selling IQOS devices, and with your consent, via email. If you have not registered yet and are an adult, you can only get information via email after registration and consent. You can also get information about available flavored sticks without registration from IQOS experts in tobacco shops selling IQOS devices.

For further questions, contact IQOS Customer Service.