What is IQOS?

IQOS is a smoke-free alternative. IQOS provides cigarette-like satisfaction*, with no ash and less smell than cigarettes.
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*3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

The smoke free alternative

IQOS is for all adult smokers who would otherwise continue to smoke.
IQOS 3 DUO charger next to book and glasses
If you decide to use a smoke free alternative, IQOS is here to support you from the beginning to switch.
IQOS 3 DUO and charger on table alongside red headphones
IQOS 3 DUO holder and charger next to book against red background
IQOS offers provides consisent tobacco ecperience without cigarette smoke smell by an advanced technological solution that is backed by scientific evidences.
Important information: IQOS is not risk free.
The alternative of smoking
Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Technology behind IQOS

Technology that allows IQOS to heat the tobacco stick instead of burning it.

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Compare devices
Compare IQOS devices
New

IQOS ILUMA i PRIME

The latest IQOS device with new, advanced features.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
AutoStart
Up to 3 consecutive uses*

IQOS ILUMA

Familiar design, induction technology. Easy and simple use. No cleaning.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
AutoStart
Up to 2 consecutive uses

IQOS ILUMA ONE

Pocket-sized, all-in-one design.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
AutoStart
Up to 20 consecutive uses
*Only available in Performance Mode when pause is not activated.
IQOS product features
IQOS is for all adult smokers who would otherwise continue to smoke or use other nicotine products. IQOS product features are valid only when you quit smoking cigarettes alongside.
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Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. See Important information.

All information about tobacco sticks that is stated or displayed in the materials applies to all SMARTCORE STICKS™ sticks.

IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. Do not use IQOS ILUMA and/or SMARTCORE STICKS™ with previous IQOS generations, as this may damage your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets. See Important information.
Do you have more question related to IQOS?
There are several ways you can reach us.
In case of questions, reach out our Customer Care where you can contact directly our colleauges.
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Write to us.
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We’re available also on Facebook, so feel free to message us with any questions and we’ll get back to you shortly.
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Your question might have already been asked before. Browse our FAQs to see if there’s an answer waiting for you.
Look through our FAQ
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adult smokers.