Discover IQOS

The smoke free alternative

IQOS is for all adult smokers who would otherwise continue to smoke.
IQOS 3 DUO charger next to book and glasses
If you decide to use a smoke free alternative, IQOS is here to support you from the beginning to switch.
IQOS 3 DUO and charger on table alongside red headphones
IQOS 3 DUO holder and charger next to book against red background
By offering a modern twist on the real taste of tobacco, IQOS is backed by scientific evidences.
Important information: IQOS is not risk free.
History of IQOS


This year sees an important decision on IQOS system.


IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.


IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets.


PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.


PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.


Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.


While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

Person walking on a path
White IQOS Heat not burn holder
White IQOS heat not burn holder and charger
Hand illustrating IQOS devices
PMI building interior
PMI building exterior
Bronze IQOS holder
The alternative of smoking
Smoke free home. With IQOS, you get an alternative to cigarettes that delivers taste without fire or ash.

Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. * ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on

Important information: IQOS is not risk-free.

**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

We help you in switching

Technology that allows IQOS to heat tobacco instead of burning it.
IQOS product features with HEETS
IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.
More to discover with myIQOS
Care you can count on
An opened IQOS device box in a man's hands
Advanced support
We provide extra support from the beginning.
You can be informed directly about important information as an IQOS CLUB member.
Advanced guarantee
If you accidentally damage your IQOS device, we’ll replace it once for free.
Want to chat?
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Give us a call on +36 80 888 222.
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