Discover IQOS

The smoke free alternative

IQOS is for all adult smokers who would otherwise continue to smoke.
IQOS 3 DUO charger next to book and glasses
If you decide to use a smoke free alternative, IQOS is here to support you from the beginning to switch.
IQOS 3 DUO and charger on table alongside red headphones
IQOS 3 DUO holder and charger next to book against red background
IQOS offers the real tobacco taste without cigarette smoke smell by an advanced technological solution that is backed by scientific evidences.
Important information: IQOS is not risk free.
The alternative of smoking
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke.
Important information: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Technology behind IQOS

Technology that allows IQOS to heat tobacco instead of burning it.

IQOS product features
IQOS is for all adult smokers who would otherwise continue to smoke or use other nicotine products. IQOS product features are valid only when you quit smoking cigarettes alongside.
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. See Important information.


IQOS ILUMA devices are designed to be used with SMARTCORE STICKS™ only. Do not use IQOS ILUMA and/or SMARTCORE STICKS™ with previous IQOS generations, as this may damage your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets. See Important information.
Do you have more question related to IQOS?
There are several ways you can reach us.
In case of questions, reach out our Customer Care where you can contact directly our colleauges.
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