Why is heating better
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.
IQOS is a better choice for those adult smokers, who would otherwise continue to smoke.
The burning of tobacco emits high amounts of harmful chemicals. IQOS heats tobacco instead of burning it. IQOS HeatControl™ technology prevents tobacco from burning, which means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke.
The ceramic blade, alloyed with golden and platinum heats tobacco from the inside in order to grant you the real taste of tobacco.