2025/11/20

Information on the price of IQOS devices

Currently, you can purchase our IQOS ILUMA i PRIME, IQOS ILUMA i, IQOS ILUMA i ONE and IQOS ILUMA products in National Tobacco shops through regular sales. In addition, starting from November 12, the limited-edition IQOS ILUMA i PRIME MINERA and IQOS ILUMA i MINERA devices are available nationwide in 99 tobacco shops, while stocks last.


Between November 27–29, IQOS ILUMA devices will be available at their lowest-ever price exclusively for consumers with an Intender Registration, as well as for new consumers who do not yet have a device registration. During this 3-day period, consumers who already have a device registration will not be able to purchase IQOS ILUMA products at a reduced price or at the regular price.


With Intender Registration, you can purchase our IQOS ILUMA device at designated National Tobacco Shops outside the November 27–29 price reduction period, at the reduced price valid under the current Intender Program during that time.*


In the Store Locator, you can find the IQOS sales points closest to you, as well as the 99 tobacco shops where the limited-edition IQOS ILUMA i MINERA devices are available. Additionally, you can also check those locations where IQOS devices, available exclusively through the IQOS Intender Program at a reduced price, are sold.


The following information applies to the price of IQOS devices:


Devices available through regular sales:

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limited edition devices

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Devices available on reduced price between November 27-29

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Devices available through the IQOS Intender Program:

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The IQOS Intender Program was created for those who do not yet have an IQOS device but would like to learn about heating technology. By participating in the program, you become eligible to purchase a discounted IQOS device available only to consumers with intender registration.


You can read about the product features of the different types of IQOS devices here, or you can even compare our devices on this page.


The regular sale of the IQOS ILUMA ONE device in Hungary has been ended on the 24th of September, from 29th October, the device will no longer be available under the Intender Program. For consumers who already own an IQOS ILUMA ONE device, it will remain available as a replacement device until the end of the warranty period.


IQOS ILUMA is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA and SMARTCORE STICKS™ with previous IQOS generations, as this may cause damage to your device. See Important information.


*Consumers with Intender registration may also choose to purchase the IQOS ILUMA devices at the regular price available through regular sales outside the November 27-29 period.

Other important information

The IQOS Intender Program has been started
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Stick flavors and other characteristics - TEREA, LEVIA and DELIA
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The New IQOS ILUMA i is Here
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Comparison of IQOS ILUMA and IQOS ILUMA i
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