Currently, you can purchase our IQOS ILUMA i PRIME, IQOS ILUMA i, and IQOS ILUMA i ONE in National Tobacco shops through regular sales.
With Intender Registration, you can also purchase our IQOS ILUMA device at a reduced price* in designated National Tobacco Shops.
In the Store Locator, you can find the IQOS sales points closest to you, as well as the tobacco shops where IQOS devices, available exclusively through the IQOS Intender Program at a reduced price*, are sold.
The following information applies to the price of IQOS devices:
Devices available through regular sales:
- IQOS ILUMA i PRIME 34 990 Ft
- IQOS ILUMA i 22 990 Ft
- IQOS ILUMA i ONE 10 990 Ft
The IQOS Intender Program was created for those who do not yet have an IQOS device but would like to learn about heating technology. By participating in the program, you become eligible to purchase a reduced* IQOS device available only to consumers with intender registration.
You can read about the product features of the different types of IQOS devices here, or you can even compare our devices on this page.
IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Find more information on www.iqos.com .
*On January 26, 2026, we discontinued the regular sales of IQOS ILUMA devices. Prior to this, the
price applied in regular sales from October 26, 2025 to January 25, 2026 was 14,990 Ft. Under the
previous IQOS ILUMA Intender Consumer Program, the price was 9,990 Ft from July 10, 2025 to October
28, 2025.
The device may also be sold at a price of 3,990 Ft as part of periodic consumer programs.