IQOS product features

White IQOS 3 DUO charger and holder

Cigarettes produce tar, IQOS doesn’t

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Switching completely to IQOS is less harmful than continuing to smoke.**
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce smoke, ash or unpleasant cigarette smoke smell. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS emits less harmful chemicals than cigarettes.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Important information: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS is not risk free, and provides nicotine which is addictive.
*We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information.

Next level technology

Our newest heated tobacco devices are packed with new induction technology for next level sensorial pleasure.
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA and SMARTCORE STICKS™ with previous IQOS generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children and pets. See
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Advanced guarantee
If you accidentally damage your IQOS device, we’ll replace it once for free.