IQOS product features

Cigarettes produce tar – IQOS doesn’t


Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

Switching completely to IQOS is less harmful than continuing to smoke.**
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Important information: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
**Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

IQOS vs cigarette comparison

The video shows the differences between IQOS and cigarettes.

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
No smoke, less smell, IQOS has significantly less effect on the air around you than cigarettes.
Important information: It does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

No more smoke smell

IQOS is a better choice than continued smoking. Using IQOS does not produce an unpleasant cigarette smoke smell, making it less annoying for you and people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Important information: IQOS is not risk-free.

HEETS

IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.

Heating technology

IQOS HeatControl™ technology is responsible for heating tobacco up to an optimal temperature, releasing the flavour of real tobacco without burning the tobacco.
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