HEETS tobacco sticks made for IQOS

IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.
Gold IQOS holder and charger on red notebook

What are HEETS?

HEETS is designed for IQOS that contains real tobacco providing real tobacco taste.
White IQOS holder and charger
Heating instead of burning
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.

What is HEETS made of?

Precisely designed, tobacco sticks HEETS consistently deliver tobacco taste, when heated with your IQOS device. The tobacco part contains carefully selected, finely ground and specially prepared tobacco. The non-tobacco parts of HEETS: - A cooling plug - made of corn-based material that’s also used in the medical, food and drinks industries. - An air flow chamber - that’s designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug. - A protective wrap - it's a paper wrap. - A cellulouse acetate filter - that’s similar to the mouthpiece filter of a cigarette.

How we make HEETS

Tobacco in HEETS is prepared using a special processing method to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a tobacco stick.
Inside a tobacco manufacturing facility
HEETS tobacco
How long does a HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​ As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently.
However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS. Find your optimal puff with IQOS
Tobacco liefs

Tobacco journey

HEETS tobacco sticks made for IQOS.

From farmer to consumer

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Selecting tobacco

Master blenders sample tobacco, giving the attention and care to the tobacco aroma and taste profiles.

Years of experience

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.