How IQOS heated tobacco system is perceived by adult smokers

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion.

IQOS heated tobacco, also known as "heat-not-burn," can become a prevalent smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell.

But there could be more reasons to switch from smoking to IQOS besides the fact that by using real tobacco, IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Important information: IQOS is not risk-free and provides nicotine, which is addictive.

What's more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair.

All these benefits make IQOS a better alternative to cigarettes.

Important information: IQOS is not risk-free.


How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.

Our heat-not-burn device IQOS heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn't create smoke and ash.

Similar to heated tobacco products, e-cigarettes don't create smoke either because they don't burn tobacco. However, unlike IQOS and SMARTCORE STICKS™ (TEREA and DELIA), e-cigarettes don't contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.

All the information above has been verified using IQOS and SMARTCORE STICKS™ (TEREA and DELIA) tobacco sticks together.

Heat sticks for IQOS adult users

Made to be used with our heat-not-burn device IQOS and SMARTCORE STICKS™ (TEREA, DELIA and LEVIA) without the smoke, ash and fire that come from smoking cigarettes.

It is important to highlight that IQOS product features are valid only when a SMARTCORE STICK™ stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.

Find out more about IQOS with heat-not-burn technology: Discover IQOS


*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children and pets. See Important information.