Replacing Cigarettes with Smoke-free Alternatives

For an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from.

If you are an adult smoker looking to replace cigarettes, here are some pieces of information about cigarette alternatives.


What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavored. The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. If you are considering e-cigarettes as a replacement for cigarettes, one difference that e-cigarettes have over cigarettes is that they are smoke-free. Tobacco does not burn in the case of e-cigarettes, since nothing gets lit on fire. This is important to note; as we'll discuss a bit later on with respect to cigarettes.

There is also another type of cigarette alternative, called "heat-not-burn", or heated tobacco, which uses real tobacco that's specially processed. The technology heats the tobacco in the device to a specific temperature, which also means there's nothing actually being lit with fire. Once again, this prevents combustion from happening, and as a result, heat-not-burn products have the same difference from cigarettes as e-cigarettes of being smoke-free.

IQOS is one such heat-not-burn alternative to smoking. Developed by Philip Morris International, IQOS utilizes a patented technology called HeatControl™ to precisely control the heating temperature up to 350°C, releasing real tobacco flavor with no burning, no ash, and no smoke.


How is IQOS heated tobacco different than traditional tobacco products?

The most important difference between IQOS heated tobacco and traditional tobacco productsis this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heats tobacco instead of burning it, therefore IQOS is a better choice than continuing to smoke cigarettes.

Important information: IQOS is not risk-free.

IQOS has extensive and robust clinical evidence* showing that using IQOS presents less risk to your health than continuing to smoke.

Important information: IQOS is not risk-free and provides nicotine, which is addictive.

The main reason for this has already been hinted to - it's based on how IQOS eliminates combustion. The lit end of cigarettes can reach temperatures around and above 600 C° as the tobacco burns - or, combusts. On the other hand, IQOS only heats the tobacco up to 350 C°, which stops the tobacco from burning. Cigarettes produce Tar - IQOS doesn’t. Tar is the residue from smoke after a cigarette is burned.
IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.**

Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.


Product features of IQOS:

1. No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather, a tobacco vapor and emits 95% less harmful chemicals compared to cigarettes***.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

2. No ash: Since IQOS does not burn tobacco, it also does not produce ash.

3. Less lingering smell: The tobacco vapor produced by IQOS dissipates more quickly than cigarette smoke, leaving less lingering smell on your hands, hair, clothes than cigarettes.

4. No staining on fingers: IQOS will not stain your fingers the way cigarettes do.

5. Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

Switching to IQOS that does not produce smoke or ash, still provides real tobacco taste and satisfaction

Important information: IQOS is not risk-free.

It is important to highlight that IQOS product features are valid only when a HEETS stick is used with an IQOS device. Type and quantity of emitted chemicals when our products are used with other devices or other sticks are unknown.



* Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
** Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.
*** “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.