What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
New, advanced features.
Familiar design with new advanced features.
Familiar design, new technology
All-in-one design
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
2022/12/20
Autostart
Autostart Heating starts automatically when you insert the SMARTCORE STICKS™.
Your IQOS ILUMA holder will vibrate and its lights will flash to show heating has started. When it’s ready to use, your device will vibrate once more.
Autostart is already set up on your IQOS ILUMA device, and you can deactivate it on the IQOS app. You can also start heating manually by pressing the button on your IQOS ILUMA holder.
Harmful chemical substance produced during combustion
Harmful and potentially harmful substances generated during smoking that are inhaled by a smoker during traditional smoking. IQOS is a heated tobacco alternative, which heats sticks instead of burning it. IQOS does not produce smoke, but rather a vaper. IQOS emits 95% less harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Cigarette smoke
The primary cause of smoking-related diseases (such as cancer and cardiovascular disease) is not nicotine, but the toxins and carcinogens present in large quantities in cigarette smoke. The cigarette must be lit before it can be smoked. Cigarettes burn at high temperatures. Burning produces harmful and potentially harmful compounds as well as cigarette smoke, ash and tar.
An alternative for smoking
Heated tobacco products are alternatives for adults who would otherwise continue to use cigarette or other nicotine containing products. One such alternative is tobacco heating technology, which heats the tobacco instead of burning it.
DELIA tobacco sticks
DELIA is designed to be used exclusively with IQOS ILUMA.
DELIA Unwrapped:
Front Seal: Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
The Heating Element: A metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
Air-flow Chamber: Ensures that the aerosol passes seamlessly throughout the stick for an easy draw and it also stabilizes the tobacco stick.
Tobacco: A carefully selected, finely ground, and specially prepared tobacco blend.
Protective Wrap: Our new protective wrap contributes to a cleaner experience after use.
Cooling Plug: Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.
Tobacco vapor
PMI smoke-free products are designed for adult smokers who would otherwise continue to smoke or use other nicotine products. One of the alternatives is heat not burn products, which use tobacco heating technology. Heating produce tobacco vapor, instead of smoke.
Heating tobacco
In a cigarette, the tobacco reaches a high temperature when it’s burnt. Cigarettes burn tobacco producing ash, tar, and smoke with high number and levels of harmful chemicals. In contrast, the IQOS system is using heating technology that heats the TEREA, DELIA and HEETS tobacco sticks to a significantly lower temperature without burning it. The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
HEETS tobacco stick
The precisely designed HEETS tobacco stick provides a consistent tobacco taste while it’s heated with IQOS device.
The tobacco part contains carefully selected, finely ground, and specially prepared tobacco that delivers the true taste of real tobacco during heating.
Philip Morris is committed to the continuous improvement of its products. A good example of this is the change made in May 2021 to the composition of HEETS tobacco sticks. As a result, the aluminum protective foil in HEETS tobacco sticks used with IQOS devices was replaced with a paper protective wrap.
Similar to HEETS tobacco sticks, TEREA and DELIA tobacco sticks also feature a paper protective wrap to ensure cleaner use.
The non-tobacco part of HEETS is made up of:
A cooling plug made of corn starch-based material that’s also used in the medical, food and drinks industries.
An air flow chamber that’s designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug.
A protective paper wrap which helps to deliver a consistent taste experience.
A cellulose acetate filter that’s similar to the mouthpiece filter of a cigarette.
Heating technology – HeatControl technology
IQOS HeatControl™ Technology heats tobacco to a lower temperature than cigarettes, ensuring that combustion does not occur.
Induction technology - SMARTCORE INDUCTION SYSTEM™
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy stick insertion. Instead of burning it, the metal heating element heats from within the TEREA, DELIA and LEVIA stick, using induction.
Holder
The holder is a major part of the IQOS heating system, which heats the sticks designed for IQOS ILUMA devices from the inside instead of burning them.
IQOS ILUMA
The technology of IQOS ILUMA is taking heated tobacco to the next level. The all-new IQOS ILUMA with TEREA introduces the new technology of tobacco heating. The sanitary and hygienic product features of IQOS ILUMA is only valid completely, if you do not smoke cigarettes alongside.
IQOS ceramic heating blade
The ceramic heating blade, coated with an alloy of gold and platinum, heats the tobacco stick from the inside to ensure the taste of real tobacco. The IQOS ceramic heating blade is found in previous generations of IQOS devices, such as the IQOS 3 DUO.
IQOS Door cover
The door cover is part of the IQOS ILUMA type devices, and it is located on the side of the pocket charger.The pocket charger of IOQS ILUMA devices can be easily customized with different door covers.
IMPORTANT: The availability of accessories for the IQOS device depends on current stocks of tobacco store.
IQOS pocket charger
The IQOS pocket charger is part of the IQOS system. The pocket charger is responsible for charging the holder. Pocket charger parts: door cover, charging port, battery level button, holder status display.
Capsule TEREA tobacco stick / Capsule HEETS tobacco stick / capsule
The capsule in the HEETS Sienna Caps filter and HEETS Amelia Pearl and in the TEREA BRIZA PEARL, TEREA Amelia Pearl, TEREA Abora Pearl és TEREA Twilight Pearl can be snapped before or during use. In a click, a cooling menthol flavor takes over the taste, which lasts from the first puff to the last.
Philip Morris Hungary has discontinued the distribution of capsule TEREA and HEETS tobacco sticks, but these products may still be available in some tobacco shops while supplies last.
Tar
Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.
Exclusive usage
IQOS product features are valid only when a HEETS stick sticks designed for IQOS is used with an IQOS device. HEETS tobacco sticks are designed for IQOS devices with a heating blade, while SMARTCORE STICKS™ (TEREA, DELIA and LEVIA) are designed for IQOS ILUMA devices. The type and amount of substances released when using our products with other devices or with other sticks is unknown.
LEVIA stick
The LEVIA stick is designed exclusively for use with IQOS ILUMA devices.
Parts of the LEVIA stick:
Front Seal: Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
Stick part: Mostly made from plant-based ingredients. These are carefully processed, then flavors and nicotine are added.
The Heating Element: A metal heating element, coated with stainless steel and placed inside the plant-based* stick for seamless induction heating.
*The term “plant-based” refers only to certain components of the stick, such as the plant-based stick part.
Airflow chamber: Ensures that the aerosol passes seamlessly throughout the stick for an easy draw and it also stabilizes the stick.
Cooling Plug: Cools down the aerosol temperature. It is made of cellulose acetate.
Filter: Mainly made from cellulose acetate. This part of the LEVIA stick goes into the consumer’s mouth.
Nicotine
Nicotine is a naturally occurring organic compound that is most abundant in tobacco leaves but is also found in small amounts in many other plants.
The SMARCORE STICKS™ produced for IQOS are not nicotine-free. The TEREA, DELIA and LEVIA sticks contain nicotine, which is addictive.
SUP (Single-Use Plastic) markings
The legislative body of the European Union made it a requirement to place such icons on the packs of certain products for single use which contain plastic as to inform adult consumers that such products should not be littered in the environment and should be disposed of correctly to protect the environment. The regulation is applicable in all European Union Member States as of July 3rd 2021.Such labeling can be seen on the packaging of TEREA and DELIA sticks.
Carbon monoxide
A colorless, odorless, poisonous (toxic) gas that is produced during combustion (e.g. when burning tobacco leaves).
TEREA tobacco sticks
IQOS ILUMA is designed to be used exclusively with TEREA sticks and it's only by using both together that you will fully take advantage of all the benefits. The SMARTCORE INDUCTION SYSTEM™ brings you improved draw, generous vapour and less lingering smell than before, according to most IQOS consumers.
TEREA Unwrapped:
Front Seal: Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
The Heating Element: A metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
Air-flow Chamber: Ensures that the aerosol passes seamlessly throughout the stick for an easy draw and it also stabilizes the tobacco stick.
Tobacco: A carefully selected, finely ground, and specially prepared tobacco blend.
Protective Wrap: Our new protective wrap contributes to a cleaner experience after use.
Cooling Plug: Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.