In 2021, the distribution of the latest generation of IQOS devices, the IQOS ILUMA portfolio was launched among the first in Japan and Switzerland.
In 2022, several European countries joined such as: Spain, Greece, Cyprus, Portugal, the Czech Republic, Slovakia, Italy and Lithuania.
What do you need to know about the IQOS ILUMA portfolio?
The technology used in
IQOS ILUMA devices takes tobacco heating to the next level.
All devices of the IQOS ILUMA portfolio are using
SMARTCORE INDUCTION SYSTEM™ technology. IQOS ILUMA devices can be used exclusively with TEREA tobacco sticks, which use induction technology to heat the tobacco from the inside without a heating blade, thus providing a better taste consistency without the need to clean the devices. Therefore, IQOS ILUMA provides a more consistent tobacoo experience, with no tobacco residue spilled in the holder and no need for cleaning.
IQOS ILUMA PRIME is the most technologically advanced IQOS device with a completely new design and appearance. The cover of the holder and charger is made of aluminum, and the charger has a leather or fabric cover. There are 4 standard colour versions of the IQOS ILUMA PRIME device.
IQOS ILUMA has familiar design with advanced features. IQOS ILUMA has 5 standard colours.
IQOS ILUMA ONE is a compact, all in one device, since there is no holder and charger. IQOS ILUMA ONE provides up to 20 consecutive use with one charge. There are 5 standard colour versions of the IQOS ILUMA ONE.
What are the most important things to know about the technology?
Thanks to the SMARTCORE INDUCTION SYSTEM™ tecnhology IQOS ILUMA devices heat the tobacco in the tobacco stick from inside.
The new SMARTCORE INDUCTION SYSTEM™ technology based on a metal heating element placed inside the TEREA tobacco stick coated with stainless steel for seamless heating of tobacco.
Do not ingest or disassemble TEREA. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets.