IQOS ILUMA devices are available at a reduced price¹ of 3,990 HUF exclusively for new consumers at designated locations.
During certain events in February 2026, new consumers (including those upgrading from an Intender
registration profile) who have not previously registered an IQOS device can purchase IQOS ILUMA devices at
the price of 3,990 HUF¹.
The device purchase program will be available in several designated national tobacco stores at the locations
and times listed below.
Where is the reduced price¹ IQOS ILUMA device available?
The program will be available in the IQOS retail tobacco stores listed below, during the specified periods:
- February 6-8, 2026 - Miskolc, Kocsonyafesztivál
- February 13-17, 2026 - Mohács, Busójárás
- At the following tobacco shops, personalization of the device is also available:
- Mohács, Pécsi út 61.
- Mohács, Kossuth Lajos utca 93.
- Mohács, Szabadság utca 28 A. Ih. ground floor. 35.
Who is the program for?
- Exclusively for newly registered consumers and those registered in the Intender Program who do not yet have a registered device.
- The program is not available to those who have previously registered an IQOS device.
Registration process
Registration can only be completed in the tobacco store at the time of purchase. There is no option for later registration by phone or online.
¹ On January 26, 2026, we discontinued regular sales of IQOS ILUMA devices. Prior to that, the standard retail price from October 26, 2025 to January 25, 2026 was 14,990 HUF. The previous Intender Program price for IQOS ILUMA from July 10, 2025 to October 28, 2025 was 9,990 HUF. Devices at this reduced price point are sold only within limited time programs.
You can learn more about the features of the IQOS ILUMA device on our website.
IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children and pets. Find more information on www.iqos.com.