What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
New, advanced features.
Familiar design, new technology
All-in-one design
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
2024/11/06
2021/09/14
Adult smokers today have the option of exploring different alternatives than smoking cigarettes.
2021/09/14
Nicotine is a substance that occurs naturally in tobacco plants, as well as - in significantly smaller quantities - in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes.
2021/06/25
For an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.
2021/06/25
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion.
2021/05/05
Heat-not-burn products heat tobacco instead of burning it. While e-cigarettes heat an e-liquid, not tobacco.
2021/05/05
PMI's heat-not-burn device IQOS heats up processed tobacco from within at temperatures of up to the optimal level, releasing real tobacco flavor with no burning, no ash, and no smoke.
2020/09/16
Important decision: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*
2020/05/21
There can be lots of questions on the difference between IQOS and e-cigarettes. We collected the most important ones.