What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
New, advanced features
Familiar design with new advanced features.
Pocket size. All-in-one design.
Familiar design.
All-in-one design
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
2026/07/01
2023/05/09
TEREA tobacco sticks made exclusively for IQOS ILUMA. The SMARTCORE INDUCTION SYSTEM™ technology provides continuously intense tobacco vapor and stick-by-stick consistency. The new bladeless technology takes tobacco heating to a whole new level.
2023/05/04
The significant harm that smoking cigarettes can cause is well-known, but did you know the biggest risks of tobacco/smoking come from when a cigarette is burnt? IQOS heats tobacco instead of burning it, thus offering a smoke-free alternative to adult smok
2023/05/04
The harmful effects of carbon monoxide can be a significant concern for some adult smokers. This article addresses the carbon monoxide levels within both cigarettes and IQOS heated tobacco products.
2022/12/20
Learning how a new innovation works is never easy. In our article below, we want to help adult smokers who are interested in the category, understand IQOS and other technologies that use heating instead of burning.
2022/11/04
Get to know the new IQOS™ cases, CAPs and side covers and other useful accessories. Read more about in our article!
2022/01/25
A question we receive time to time - is IQOS a vaping device/e-cigarette? The answer? While both options are smoke-free alternatives to cigarettes for adult smokers - no, IQOS is not a vape!
2022/01/25
IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adult smokers who would otherwise continue to smoke or use other nicotine products.
2022/01/25
Heated tobacco devices heat tobacco instead of burning it. The result is a smokefree alternative with none of the fire, ash or smoke that cigarettes produce.
2021/11/05
E-cigarettes utilize a liquid, while products using heated tobacco utilizes tobacco sticks, which contains real tobacco.
2021/09/14
Adult smokers today have the option of exploring different alternatives than smoking cigarettes.
2021/09/14
Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes.
2021/06/25
For an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.