What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
The most advanced IQOS device
Familiar design, new technology
All-in-one design
Up to 20 uses on a full charge including 3 consecutive uses
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
2024/03/11
2022/11/04
Get to know the new IQOS™ cases, CAPs and side covers and other useful accessories. Read more about in our article!
2022/01/25
A question we receive time to time - is IQOS a vaping device/e-cigarette? The answer? While both options are smoke-free alternatives to cigarettes for adult smokers - no, IQOS is not a vape!
2022/01/25
IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adult smokers who would otherwise continue to smoke or use other nicotine products.
2022/01/25
Heated tobacco devices heat tobacco instead of burning it. The result is a smokefree alternative with none of the fire, ash or smoke that cigarettes produce.
2021/11/05
E-cigarettes utilize a liquid, while products using heated tobacco utilizes tobacco sticks, which contains real tobacco.
2021/09/14
Adult smokers today have the option of exploring different alternatives than smoking cigarettes.
2021/09/14
Nicotine is a substance that occurs naturally in tobacco plants, as well as - in significantly smaller quantities - in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes.
2021/06/25
For an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.
2021/06/25
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion.
2021/05/05
Heat-not-burn products heat tobacco instead of burning it. While e-cigarettes heat an e-liquid, not tobacco.
2021/05/05
PMI's heat-not-burn device IQOS heats up processed tobacco from within at temperatures of up to the optimal level, releasing real tobacco flavor with no burning, no ash, and no smoke.
2020/09/16
Important decision: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*