What is IQOS?
Discover the science
2 consecutive uses
10 back-to-back uses
Standard device
2022/05/02
2021/05/05
PMI's heat-not-burn device IQOS heats up processed tobacco from within at temperatures of up to the optimal level, releasing real tobacco flavor with no burning, no ash, and no smoke.
2020/09/16
Important decision: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*
2020/05/21
There can be lots of questions on the difference between IQOS and e-cigarettes. We collected the most important ones.
2020/05/11
From 20th of May 2020, menthol-flavored cigarettes and mentholated cigarette tobacco may not be commercialized. This ban results from the European Union Tobacco Products Directive.
2020/03/25
In the current emergency state due to COVID-19, the health and safety of our consumers and employees is the most important to us!