What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
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New, advanced features.
Familiar design with new advanced features.
Familiar design, new technology
All-in-one design
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
You can find answers to questions about the FDA's decision in the Frequently Asked Questions section.
The US FDA decisions, authorizing IQOS to be marketed with a reduced exposure information show that IQOS is a fundamentally different product compared to cigarettes. IQOS is a better choice for adults who would otherwise continue smoking. Unlike cigarettes, the IQOS system heats tobacco instead of burning it. This significantly reduces the production of harmful or potentially harmful chemicals compared to cigarette smoke.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.