What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
The most advanced IQOS device
Familiar design, new technology
All-in-one design
Up to 20 uses on a full charge including 3 consecutive uses
What is IQOS?
More about heated tobacco
Learn more about the studies
Learn more
Discover more
Find answers in our FAQ section for your questions related to heat not burn technology. If you have a question which is not listed there, please contact our customer support team.
The percentage refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA found in IQOS tobacco vapor compared to the smoke from a 3R4F reference cigarette. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.