How do you measure the number of IQOS users?

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Supporting services FAQ categories HeatControl Technology How do you measure the number of IQOS users?
Supporting services FAQ categories HeatControl Technology How do you measure the number of IQOS users?

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adult smokers.