Why is the IQOS less harmful than the traditional cigarette?

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Supporting services FAQ categories HeatControl Technology Why is the IQOS less harmful than the traditional cigarette?
Supporting services FAQ categories HeatControl Technology Why is the IQOS less harmful than the traditional cigarette?
Since IQOS does not burn tobacco, it also does not produce smoke, but rather a tobacco vapor. IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
IQOS has extensive and robust clinical evidence** showing that using IQOS presents less risk to your health than continuing to smoke.
Important information: IQOS is not risk-free and provides nicotine, which is addictive.

* ”95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adult smokers.