What is the difference between cigarettes and IQOS?

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It gives you a real tobacco taste without fire, ash or cigarette smoke, and less smell than cigarettes. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.* Switching completely to IQOS presents less risk to your health than continuing to smoke.**
Important information: IQOS is not risk-free and provides nicotine, which is addictive.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com.
**Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.