What is the difference between cigarettes and IQOS?

IQOS is a better choice than continued smoking. IQOS heats the stick instead of burning it and provides no smoke, no ash and less smell than cigarettes. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: IQOS is not risk-free and provides nicotine, which is addictive.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. It does not necessarily equal a 95% reduction in risk. See Important information. on IQOS.com.