What is IQOS ILUMA?

The new IQOS ILUMA and TEREA sticks take heated tobacco to the next level. The innovative SMARTCORE INDUCTION SYSTEM™ heats rather than burns tobacco from inside the TEREA sticks. The result is a cleaner and better tobacco experience. IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. TEREA sticks are made from carefully selected, finely ground and specially prepared tobacco blends, bringing you new levels of sensorial pleasure. Pioneering technology enhances the tobacco experience, and advanced features allow you to customise your device. IQOS ILUMA offers a new range of advanced features that allows you to customise your device. Our excellent Customer Care is eager to be at your disposal. IQOS ILUMA devices are designed to be used with TEREA sticks only. Do not use IQOS ILUMA and/or TEREA with previous IQOS generations, as this may damage your device. Do not ingest or disassemble TEREA. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of the reach of children and pets. See Important information.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.