Why do HEETS tobacco sticks taste different to cigarettes?

If you have any questions about tobacco sticks designed for IQOS device, visit our FAQ section or call our Customer Service.

Supporting services FAQ categories HEETS tobacco sticks Why do HEETS tobacco sticks taste different to cigarettes?
Supporting services FAQ categories HEETS tobacco sticks Why do HEETS tobacco sticks taste different to cigarettes?
HEETS tobacco sticks taste different to cigarettes because the tobacco is heated instead of burnt. By heating the tobacco, the true taste is released. HEETS tobacco sticks designed for IQOS are made from blended tobacco, specially chosen to give you the tobacco taste based on adult smokers' needs. You may not find the right flavor for you at first. You can also ask IQOS Customer Service to help you discover your own taste profile!
Important information: This product is not risk free and provides nicotine, which is addictive. Only for use by adult smokers.